Grainger Website Redesign

Year of completion: 2018
Categories: UX Design / Web Design

Project 3 concept/design goals:
For this project we were to choose an e-commerce site that had poor usability and redesign it. After a lengthy and informed search, I chose Grainger for my UX redesign project.

Project description:
In redesigning the website for Grainger I aimed for a more mature, and masculine audience from 32-50 years of age.

The goal for the newly designed website was to be simple and straight to the point. Methodically designed, my deliverables are intended for ease of use for a good user experience. The ages of my demographic audience was a big focus.


Workflow Analysis

Competitive Audit

Competitive Audit