The Pickle Club hero: rows of fresh green pickles
The Pickle Club logo

The Pickle Club

A playful brand made for salty, sour, sweet, and wonderfully unexpected cravings. Built across packaging, merchandise, and social content with a bold personality.

Discipline
Branding & Packaging
Tools
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign

Three Pickle Club jars arranged on a pink background
Close-up of a Caramel Apple Crisp jar turned to the Our Story side of its label, with the founding story, social icons and non-GMO, dairy-free and gluten-free badges
Close-up of a Cotton Candy Crunch jar turned to the Nutrition Facts panel, with the ingredients, manufacturer details and barcode beside it

Dive into the brand

The Pickle Club logo annotated: rounded letterforms keep the brand warm and friendly; custom lettering means no other label looks like it; lowercase charm keeps the voice relaxed and playful; the signature swash adds motion and doubles as a brand flourish
Cotton candy Pickle Club character mark
Caramel apple Pickle Club character mark
Peanut butter Pickle Club character mark
Pickle Club typography: Omnes Semibold and Omnes Medium specimens
The Pickle Club pattern of flowing pink organic shapes

About the pattern

Inspired by the ever-changing nature of women’s hormones, The Pickle Club’s pattern captures the fluidity and unpredictability of the female experience.

Derived from the logo’s signature swash, the organic, flowing shapes visually represent these constant changes, transforming the unique experiences of womanhood into a playful and expressive pattern.

The flat design

Flat label designs for cotton candy crunch, caramel apple crisp and peanut butter brine, with matching lid stickers

Click a label for a closer look

See it in action

Green knit Pickle Club sweater
Stacked Pickle Club corduroy hats
Pink Pickle Club bottle and tote
The Pickle Club sticker and illustration collection
Hand lifting a pickle from the Pickle Club packaging family
Pickle Club canvas tote
Peanut butter brine Pickle Club jar on yellow
Cotton candy crunch Pickle Club jar on pink
Caramel apple crisp Pickle Club jar on green