Close-up of glossy green pickles

the pickle club!

A playful brand made for salty, sour, sweet, and wonderfully unexpected cravings.

Built across packaging, merchandise, and social content with a bold personality.

Three Pickle Club jars arranged on a pink background
Woman enjoying The Pickle Club pickles by an open refrigerator
Close-up of a woman tasting a pickle
The Pickle Club jars displayed on a grocery shelf
Front view of a Pickle Club jar on pink
Back view of a Pickle Club jar on pink
Cotton candy Pickle Club character mark
Caramel apple Pickle Club character mark
Peanut butter Pickle Club character mark
The Pickle Club sticker and illustration collection
Caramel apple Pickle Club jar close-up
Cotton candy Pickle Club jar close-up
Green knit Pickle Club sweater
Pink Pickle Club bottle and tote
Stacked Pickle Club corduroy hats
Pickle Club canvas tote
Hand lifting a pickle from the Pickle Club packaging family
Peanut butter brine Pickle Club jar on yellow
Cotton candy crunch Pickle Club jar on pink
Caramel apple crisp Pickle Club jar on green

view my process!

moodboard

The Pickle Club modern, bright, friendly, bold, and relatable moodboard